Couponing Basics: Understanding Coupon Terminology

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There is a standard for referencing coupons & coupon locations. Most sites you view should have similar abbreviations and coupon terminology.

Below are the most common:

  • Insert-the group of coupons found in the newspaper
  • SS-Smartsource coupon insert
  • RP-Red Plum coupon insert
  • P&G-Proctor and Gamble coupon insert
  • GM-General Mills insert
  • All You Mag-coupons from the All You Magazine (followed by issue month)
  • 01/02-date coupon insert was delivered (Jan. 2nd)
  • $1/2 or $0.50/1-the coupon value is $1 off when you buy 2 products or get $0.50 off when you buy 1.
  • $1/2 from 01/02 SS insert-get $1 off 2 products, coupon found in the Smartsource insert from Jan. 2nd
  • Peelie– coupon found stuck to an item (you have to “peel” it off)
  • Blinkie– coupon found in a machine near the item (usually has a blinking light)
  • Tearpad– coupon found on a pad near an item (you tear off a coupon)
  • Catalina– coupon or advertisement printed at the register (named after the machine itself)
  • Mailer-coupons received in the mail or included with a free sample
  • BOGO or B1G1-Buy 1 item, get 1 item Free
  • BOGO 50% off or B1G1 50% off -Buy 1 item, get 1 item 50% off the price
  • Printable coupon or IE-a coupon printed online
  • Overage – stores like Walmart don’t adjust a coupon down, you get the full price of the coupon value even if the product cost is less than the coupon value. Example – purchasing a product for $0.97, using a $1 off coupon give you $0.03 overage.
  • Moneymaker-sometimes you will make money by using a coupon paired with a register reward deal or similar promotion. Ex. Item price is $5.99, earn $5.99 RR. Essentially you are getting this item for free after the RR but if you have $1.50 coupon you only spent $4.49 and still received the $5.99 RR. You have made a “profit” of $1.50!
  • OOP-Out Of Pocket, initial expense
  • WYB-When You Buy, followed by a number (refers to needing to purchase a specific # of items)
  • RR-Register Reward from Walgreens
  • ECB-ExtraCare Buck from CVS-more to follow part 3
  • +UP Reward – Rite Aid reward
  • Roll” a Catalina-using a Catalina, RR or ECB earned from your 1st transaction to pay for your 2nd transaction, using the 2nd Catalina to pay for a 3rd transaction and so on
  • Stack – using a manufacture and store coupon together on 1 product. See more information coupon stacking here.
  • YMMV – “Your mileage may vary”  This deal may be dependent upon your specific store or store manager.

Use the store coupon matchups to put these coupon terms to go use!

See all Coupon Basics Posts

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